At a time when interest in Internet coupons is growing, the guide presents 10 Best Practices to develop programs that are secure,
measurable and cost effective
BETHESDA, MD–April 28, 2008–Want to issue more effective online coupons? Or perhaps you want to start offering them to consumers, but
don’t know how to begin?
Practical advice on getting started or refining an established program is contained in “Smarter Internet Coupons: 10 Best Practices Guide for
CPG Marketers,” published by E-centives, a leader in print-controlled Internet coupons and interactive promotions.
The new Guide empowers consumer packaged goods (CPG) marketers with Best Practices to use throughout the marketing lifecycle–from awareness and
trial, to loyalty and retention, to relationship building–to ensure their online coupon programs succeed.
The Internet coupon industry today consists of established companies with the technical expertise and marketing savvy to be a trusted advisor to CPGs.
Meanwhile, the marketplace is primed with growing consumer interest in alternatives to traditional paper coupons.
‘The whole idea behind Internet coupons is not to duplicate Sunday newspaper FSIs online,” said Dadi Akhavan, president,
CMO and co-founder of E-centives. “The Web provides many more opportunities that better integrate into the brand experience online and
allow marketers to use coupons in more effective ways throughout the marketing lifecycle.”
To download a copy of the Guide, please visit: www.e-centives.com/bestpracticesguide.
Here is a preview of key topics covered in the Best Practices Guide:
- Statistics on Internet coupon usage among consumers
- Strengths and weaknesses of the different types of Internet coupons available
- A review of the latest Internet coupon technologies that enable advanced security controls,
enhanced integration and distribution, redemption tracking and behavioral measurements
- Examples of Internet coupon executions that meet a range of marketing goals such as awareness, retention, multi-channel, engagement, etc.
- Tips for effective program measurement, user experience, relationship-building and partnering with the right vendor.
“Internet coupons can provide marketers with unprecedented insights into how consumers interact with promotions, and what factors
lead to coupon redemption,” said Kathy Bayer Belli, senior marketing manager for E-centives. “But in order to take advantage of
these opportunities, marketers must do more than just ‘put coupons online’ for any coupon seeker to use.”
The Guide reveals how marketers who use the latest Internet coupon technologies such as advanced security controls, well-integrated distribution capabilities
and granular measurement position themselves to make the greatest gains.
ABOUT E-CENTIVES
E-centives is a leading provider of secure, print-controlled Internet coupons technologies and solutions, as well as a broad range of electronic incentives and interactive promotions, including sweepstakes, contests, and rewards-based programs. Top global companies such as Colgate, Reckitt Benckiser, Gerber, Revlon, America Online and many others, have relied on E-centives to deliver advanced online promotions marketing programs. E-centives is a business unit of Invenda Corp., a leading provider of digital marketing technologies, services and online media properties that enable more efficient and effective marketing. Invenda is traded on the Swiss Exchange (SWX) under the symbol "INVN".
|
